Sony has expanded its range of interchangeable lens cameras with the launch of the Alpha IV (model ILCE-7M4) in India. The camera comes with a 33-megapixel full-frame image sensor and a new flash, the HVL-F60RM2. On top of that, the camera comes with the BIONX XR image processing engine, real-time autofocus, support for 4K video recording and more.
Sony ILCE-7M4: price and availability
The new Alpha 7 IV and HVL-F60RM2 flash cameras will be available at all Sony Centers, Alpha Flagship stores, portal, electronic department stores and e-commerce sites (Amazon and Flipkart) from February 10.
Model Price Availablity
Alpha 7 IV (body only) Rs2,42,490 From February 10, 2022
Alpha 7 IV (body + 28-70mm zoom lens) Rs2,62,490 From February 10, 2022
HVL-F60RM2 46,000 rupees From February 10, 2022

Sony ILCE-7M4: Specifications
Sony ILCE-7M4 is the company’s flagship camera which comes with the BIONX XR image processor, paired with an all-new 33-megapixel full-frame back-illuminated CMOS image sensor.
The camera can record videos up to 4K resolution at 60 fps. The camera also comes with S-Cinetone technology from the company’s Cineman line cameras which claims to deliver a rich, cinematic look. Other than that, the camera is said to be capable of offering 7K upsampling in full-frame mode.
The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC SI intra-frame encoding for more efficient editing workflows, and XAVC HS for efficiency. doubled compression.
Sony also claims that the new autofocus mechanism provides 30% better autofocus than the Alpha 7 III. The camera also comes with a real-time tracking feature.
Alpha 7 IV claims to track subjects with tenacious real-time tracking and 759 phase-detection AF points in a high-density focal-plane phase-detection AF system that covers approximately 94% of the image area.
The camera comes with an OLED-VGA viewfinder with a resolution of 3.68 million dots. Apart from this, the camera also comes with a new improved heat dissipation mechanism which claims to enable it to record videos for long hours.


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