Emma Okonji

Leading industry research analysts as well as global experts in optical imaging technology have shed light on what the smartphone industry can expect in 2022 when it comes to mobile cameras, when a webinar titled “Global Movable Camera Trends 2022: Innovation Talk”.
Global experts include TECNO, Samsung Electronics and DXOMARK and Counterpoint.

Discussions focused on how camera systems are evolving and how they have become essential for original equipment manufacturers (OEMs) as consumers place increasing emphasis on capturing images.

Innovations such as the combination of quality image sensors and advanced software algorithms, light sensitivity, image and video stabilization and continuous lossless zoom were highlighted by these industry players. like moving camera trends that will continue over the coming year.

The webinar was hosted by leading technology research firm Counterpoint, with speakers from TECNO, a global smartphone brand focused on rapidly growing emerging markets; Samsung Electronics, a global leader in semiconductor, telecommunications, digital media and digital convergence technologies; and DXOMARK, an internationally renowned testing agency specializing in cameras, audio, displays and batteries for consumer electronics.

Hosted by Counterpoint Research, its VP of Research, Peter Richardson, joined other speakers including Tarun Pathak, Hervé Macudzinski, Pan Xuebao and Jimmy Hsu, to share their perspectives on innovation. cameras, market trends and the latest developments in imaging technology. .

Tarun Pathak, research director for smartphones at Counterpoint, pointed out that the booming mid-range smartphones in developed and emerging markets like Africa, Latin America and India will help dominate the form factors of four cameras and above. Mr. Pathak also sees “the combination of quality image sensors and advanced software algorithms allowing brands to deliver excellent imaging experiences at all smartphone prices.”

DXOMARK’s Image Scientific Director and Product Owner Hervé Macudzinski observed that smartphones would help put the capture quality of DSLRs and the skills of a professional photographer into the hands of consumers. In addition, it sees low-light imaging as a priority for devices in the very competitive price ranges of $ 400 to $ 600 – where significant improvements can be made.

Samsung Electronics Vice President and Head of Research and Development Pan Xuebao said, “We are nearing the point where smartphone brands can now deliver DSLR quality photographs to customers. He mentioned that Samsung’s Tetra and Nona technologies provide excellent performance in light and low light conditions by providing a larger canvas to capture more light, while allowing smaller pixels for higher definition. . Speed ​​is also a priority, with ISOCELL bringing faster autofocus capabilities.

TECNO Image Technology Senior Product Manager Jimmy Hsu mentioned that the demand for more diverse features and customizations could drive demand for ToF (time of flight) and DVS (dynamic vision sensor), which would help smartphone cameras to compete and surpass specialized cameras. TECNO is already focusing on personalization, with advancements in dark complexion imaging aimed at users in key markets in Africa, India and other regions, with Hsu highlighting recent achievements and advancements in sensitivity to light, image and video stabilization, zoom and high resolution – powered by technologies such as RGBW and G + P, Sensor Shift and telescopic lenses.


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