India’s telecommunications and data revolution has reached millions of people in the remotest corners of the country. According to industry figures, India has over 750 million smartphone users in 2022 and around 460 million active social media users. Thanks to this, the creative economy has quickly become a real industry in its own right. Based on highly motivated, creative and skilled individuals, the economy is made possible by brands, companies or communities of creators, driven by digital platforms.

The entry barriers to becoming a designer are low. In this, people have created great niches, bringing people from all walks of life together to support common causes and more. Thanks to people’s accessibility to smartphones and mobile internet, the popularity of content creators is exploding while capturing the attention of their audience and viewers. Just as viewers enjoy watching content online, creators had to gauge audience interest and create high-quality, relevant content.

At first, creators don’t always have access to the latest technologies to create content. In fact, many who started using their smartphones had a steep learning curve, which led to upgrades in their photo and video equipment. As viewers and audiences increase the demand for high-quality content, creators are now actively asking brands to bring the best of material to experiment and get the best results.

Everything on the go

Over the past few years, there have been significant technological advancements in the camera world, keeping creators at the heart of it. Manufacturers have started to introduce small compact and pocket cameras into their product lines. These new cameras are capable of capturing action video in Ultra-HD or 4K with cinematic quality. Thanks to vloggers and videographers, camera makers are moving away from big, heavy DSLR cameras to mirrorless technology. Mirrorless systems offer the same sensor size and image quality as a clutter-free DSLR, and support the recording of fast-moving sports and action photography with its focus system. single auto stitch.

Creators want all-in-ones, camera makers have listened

In order to make the cameras more portable, manufacturers also solder on-board HD mics, making external mics redundant. Additionally, to save time, camera manufacturers offer “wireless content sharing” and Wi-Fi connectivity with the camera for instant downloads. In fact, a flip-up screen helps creators preview content on the fly. Some cameras even allow creators to share directly to social media, reducing reliance on transferring files to mobile or PC.

Manufacturers have also integrated features like on-the-go photo editing and color corrections into the camera, giving the user an editing service. In-Body Image Stabilization or IBIS is a relatively new technology in cameras that aims to stabilize the sensor to deliver shake-free video footage and crisp stills when shooting handheld at speeds of longer shutters. It also helps in capturing drone or aerial shots with digital cameras.

Camera innovation is tied to the future of content creation

Often people tend to see it as a “smartphones vs. digital cameras” battle, but the reality is that they both exist in an ecosystem through their own niches. As content creators begin their journey with a smartphone, they almost always upgrade their gear to a more professional setting for quality capture capabilities and to deliver premium results. Think of smartphones as a gateway to buying digital cameras. Camera manufacturers are now turning to content creators to innovate in the world of photo and video. There will come a time when creators will become important players in the design and prototyping phases of a digital camera! What exciting times we live in!



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The opinions expressed above are those of the author.



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