Innovation discussion

TECNO, Samsung Electronics and DXOMARK discuss the innovation happening today and beyond at an industry event hosted by Counterpoint Research.

During a webinar titled “Global Movable Camera Trends 2022: Discussion of Innovation,” experts in the field of optical imaging technology as well as leading research analysts discussed the evolution of camera systems and how they have become essential for OEMs as consumers place increasing importance on image capture. Movable camera trends such as the combination of quality image sensors and advanced software algorithms, light sensitivity, image and video stabilization, continuous lossless zoom were highlighted by these industry players.

The webinar was hosted by leading technology research firm Counterpoint, included guest speakers from TECNO, a global smartphone brand focused on fast-growing emerging markets, Samsung Electronics, a global leader in semiconductor technologies, telecommunications , digital media and digital convergence, and DXOMARK, an internationally renowned testing agency specializing in cameras, audio, displays and batteries for consumer electronics.

Moderated by Peter Richardson, Vice President of Research at Counterpoint Research, speakers Tarun Pathak, Hervé Macudzinski, Pan Xuebao and Jimmy Hsu shared their views on camera innovation, market trends and the latest developments in imaging technology.

Tarun Pathak, research director for smartphones at Counterpoint, pointed out that the booming mid-range smartphones in developed and emerging markets like Africa, Latin America and India will help dominate the four cameras and higher form factors. Mr. Pathak also considers that “the combination of quality image sensors and advanced software algorithms allows brands to deliver excellent imaging experiences at all smartphone prices.”

DXOMARK’s Hervé Macudzinski, Director of Image Science and DXOMARK Product Owner, observed that smartphones today help put the capture quality of DSLRs and the skills of a professional photographer in the hands of consumers. In addition, it sees low-light imaging as a priority for devices in the very competitive price ranges of $ 400 to $ 600 – where significant improvements can be made.

Samsung Electronics Vice President and R&D Director Pan Xuebao believes that “we are nearing the point where smartphone brands can now deliver DSLR quality photographs to customers. He mentioned that Samsung’s Tetra and Nona technologies provide excellent performance in light and low light conditions by providing a larger canvas to capture more light, while allowing smaller pixels for higher definition. . Speed ​​is also a priority, with ISOCELL bringing faster autofocus capabilities. “

Jimmy Hsu, Senior Product Manager of TECNO Image Technology, mentioned that the demand for more diverse features and customizations could drive demand for ToF (time of flight) and DVS (dynamic vision sensor), which would help cameras of smartphone to compete and surpass specialized cameras. TECNO is already focusing on personalization, with advancements in dark complexion imaging aimed at users in key markets in Africa, India and other regions, and he highlighted recent achievements and advancements in sensitivity to light, image and video stabilization, zoom and high resolution – powered by technologies such as RGBW and G + P, Sensor Shift and telescopic lenses. He promised that some of these new technologies would be planned for TECNO’s new products in 2022. Mr. Hsu stressed that “TECNO always aims to provide an excellent photo and video experience through constant innovation and a deep understanding of the needs of customers. consumers.

Representatives of the media and industry players from Africa, Southeast Asia, Europe and the United States also participated in the webinar, sharing their questions with the speakers on topics of interest to users. tech-savvy mobiles and photo enthusiasts around the world.

The webinar highlighted future trends in mobile camera imaging technology and set expectations for the application of these imaging technologies for global markets and consumers, paving the way for new long-term developments in the field. imaging for smartphones.

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