It’s no surprise that automotive alchemist Horacio Pagani appreciates the art of analog photography. Take a long look at his million dollars Vehicles, and you’ll find a fiery adherence to intricate designs that seemingly marry ancient crafts like metalworking with the conceptual execution of an alien civilization. Pagani’s original thinking led the former Lamborghini engineer to jump ship and create his own brand, and his latest collaboration supports what might be called the ultimate expression of high-quality image making.

Pagani recalls inspecting a Gibellini film camera given to him and saying, “Looking at it, I thought of the hundreds of cellphone shots we mindlessly take without enjoying the thrill of taking a real photo. Seeking to create a unique instrument suitable for thoughtful image capture – think slow cooking for photography – he collaborated with Gibellini to create a large format to match the stunning designs of his hypercars.

Pagani Gibellini camera

Alessandro Gibellini

Much like a Pagani road car, the Gibellini GP810HP is an orchestra of complex aluminum and titanium shapes machined from a single block. The massive 8 x 10 inch plate captures film images through a bellows whereby the optical and focal planes can be shifted up to eight degrees, ideal for architectural photography or tilting art techniques. Whatever simplicity we’ve grown accustomed to with cellphone photography becomes unnecessary with a large-format cinematic experience: leave your convenience at the door while considering a total of eight axes of adjustment across two planes. Although the back is compatible with all commercially available film holders, it is up to the photographer to manage the complexities of the large format genre, from focal plane alignment and bellows length to fundamentals such as focusing focus, shutter speed and aperture selection.

Pagani road car

Alessandro Gibellini

As with everything about Pagani, Gibellini’s camera is neither for mass consumers nor for the faint of heart. The cameras, 30 of which will initially be available to existing Pagani owners, can be customized to match the vehicles’ leather and paint finishes, and will come with a custom Gitzo tripod and matching travel cases. Limited to 75 units and costing €75,000 ($74,594) each, these special instruments are likely to find their way to photography enthusiasts and industrial sculpting enthusiasts.


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