Sony has announced the a7 IV, the latest full-frame mirrorless camera designed for hybrid photo and video creators.

Posted: October 5, 2021 at 3:00 a.m. EDT|Update: 5 hours ago

NEW YORK, 21 October 2021 / PRNewswire / – B&H is excited to announce the Sony a7 IV Mirrorless Camera, the latest full frame entry into the Alpha ecosystem. Inheriting a BIONZ XR image processor and AI-based AF from Sony’s flagship Alpha 1 camera while unveiling an all-new 33MP Exmor R image sensor, the a7 IV promises to ‘be an attractive mid-range entry into Sony’s full-frame mirrorless system. With special attention paid to advancing photo and video functionality, the a7 should appeal to hybrid creators looking for a camera that can easily bridge the gap between stills. Along with the new camera, Sony announced two new flashes: the HVL-F46RM and HVL-F60RM II wireless radio flashes.

Sony’s latest a7IV full frame seeks to redefine what it means to be a full frame full frame mirrorless camera.

Sony a7 IV full frame mirrorless camera

Product highlights

  • 33MP full-frame Exmor R CMOS sensor
  • Shooting up to 10 fps, ISO 100-51200
  • 4K 60p 10-bit video, S-Cinetone
  • 3.68 m-Dot EVF with 120 fps refresh rate
  • 3 ” 1.03 m– Variable angle touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Compensation for focused breathing
  • 5-axis SteadyShot image stabilization
  • Creative looks and soft skin effect
  • 4K 15p UVC / UAC broadcast via USB Type-C

The a7 IV is built around a 33MP back-illuminated Exmor R CMOS sensor, which offers an instant improvement in resolution over existing entry-level full-frame cameras from Sony. Pushing the a7 IV further into new territory for what Sony describes as a “basic” camera, the inclusion of a BIONZ XR image processing engine, Sony’s most advanced to date and the even used by Alpha 1 and a7S III cameras. Together, they provide 15 stops of dynamic range for accurate color rendering for capturing stills and video. Ready for almost any lighting environment, the a7 IV has a native ISO range of 100-51200, which can be expanded to 50-204800 when shooting stills or 100-102400 when shooting video.

The advantages of the a7 IV’s high-end processor become particularly impressive when you consider the AF capabilities of this camera. Real-time tracking locks in and keeps pace with fast-moving subjects, thanks to Sony’s latest subject recognition algorithm, which uses subject color, pattern and distance to process spatial information at lightning speed. True to the overall appeal of this camera, real-time autofocus for humans, animals, and birds is included to help lock in focus on all types of subjects. The a7 IV even quickly re-detects a subject’s eye after it leaves and returns to the camera frame. Matching the Alpha 1’s 759 phase-detection AF points, the a7 offers 94% image area coverage to maintain focus on subjects no matter where they are in the scene.

In low-light environments, autofocus remains reliable up to EV-4 when using AF-S mode. Equally useful when working in low light conditions or shooting handheld, its 5-axis in-body image stabilization, which provides 5.5 steps of correction to keep image capture sharp. For scenarios that require absolute precision, AF assist allows autofocus to bring you in range before allowing you to manually adjust focus to set the exact focus plane your image has. need.

In addition to the a7 IV’s advanced autofocus, the Focus Map feature lets you preview depth of field and select the correct aperture to keep subjects in the focal plane of your lens. Focus areas are displayed normally while objects behind the focus plane are displayed with a blue tint and objects in front of the focus plane are displayed with a red tint. Another unique focus feature is Focus Breathing Compensation, which smoothes focus transitions to maintain a consistent field of view and composition when focusing while recording.

The Sony a7 IV is capable of taking continuous photos up to 10 fps while using AF / AE tracking in manual or electronic shutter mode. Two memory card slots provide extensive capture and save options. Both slots accept UHS-II SDXC / SDHC cards, while one slot also accepts CFexpress Type A cards. When paired with a CFexpress Type A card, the a7 IV’s buffer is located at an incredible 828 raw files uncompressed or at the full capacity of the memory card for all other file formats. True to the theme of high performance, the a7 IV features a 3.68 mDots QVGA OLED viewfinder (1.6 times the resolution of the a7 III’s EVF) for crisp and clear pre-imaging. Its refresh rate can be increased from 60 fps to 120 fps when recording fast moving subjects. In addition, it is 3.0 ” 1.03 m– The dotted touchscreen LCD has a side-opening, variable-angle configuration that is ideal when working from high, low, or forward-facing angles.

In terms of video, internal 4K 60p recording is possible at 10-bit 4: 2: 2. To combat overheating, a graphite material has been incorporated into the image stabilization unit, allowing continuous recording for over an hour. S-Cinetone, adopted from professional Sony cinema cameras, allows you to quickly achieve colors similar to those of Sony FX9 or FX6 cameras. Creative looks are also available for quick application, reducing posting time. Embracing its identity as a hybrid photo-video camera, the a7 incorporated a Still / Movie / S & Q dial for quickly switching between shooting modes, and a total of 169 functions are assignable across 18 custom keys to further streamline the use.

Sony’s latest mirrorless camera comes with two new wireless radio flashes: the HVL-F60RM II and the HVL-F46RM. The output of each flash can be linked to face detection and WB settings of compatible cameras to simplify operation and speed up workflow. Full control over the camera is also possible when using certain cameras so that you can set up your light where you need it and control it from your camera. To capture motion, the HVL-F46RM can produce up to 60 consecutive flashes at 10 fps or 320 flashes with a 2 second recycle time while the HVL-F60RM II can produce up to 200 consecutive flashes at 10 fps or 240 flashes with a 1.7-second recycling time.

Sony a7 IV: top-of-the-range innovations in a “basic” model! | Practical exam
https://youtu.be/AtRY6SRCho0

Learn more about B&H Explora
https://www.bhphotovideo.com/explora/videos/photography/sony-a7-iv-advancing-the-all-around-full-frame-camera

Live Event: Sony a7IV: Panel Discussion with Sony and B&H
Event Time: 10/21 2:00 p.m.

About B&H Photo Video

As the world’s largest source of photographic, video and audio equipment, as well as home and portable computers, drones and entertainment, B&H is known around the world for its attentive and knowledgeable sales force and excellent customer service, including fast and reliable shipping. B&H has satisfied customers all over the world for over 45 years.

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212-615-8820
https://www.bhphotovideo.com/

Sony a7 IV full frame mirrorless camera
B&H Photo Logo (PRNewsfoto / B & H Photo)
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