The global action camera market size is expected to reach USD 4,372.7 million by 2028 and register a CAGR of 8.3% during the forecast period. The steady growth in action camera market revenue can be attributed to the growing trend of sharing photos and videos (live and recorded) on social networking platforms and media sites such as Facebook, Twitter, Instagram , Tumblr and Snapchat. A growing number of individuals and social media influencers as well as celebrities regularly share digital content, images, videos and other similar content with friends and followers. This trend is expected to continue due to the growing number of social media apps and easy accessibility. Currently, live video streaming is gaining traction all over the world, especially among young people. According to a study, about 34% of Gen Z people born between 1997 and 2015 show an increasing tendency towards live streaming, especially on social media platforms and almost 82% choose live video streaming over content. social media. Additionally, the availability of apps like Reels, TikTok, and Youtube Shorts to create and post short videos is a key factor driving the high demand for action cameras.
The angle of view is another aspect of action cameras that is very popular among adventure fans. An action camera provides a first-person perspective of the user, giving viewers personal insight into activities such as climbing, surfing, and skiing. It can be placed on anything or used as a helmet camera. This feature of action cameras is quickly attracting a huge number of fans and viewers, and it is expected that the demand and preference for more powerful devices will support the expansion of the market in the future.
Some of the major players in this action camera market industry include:
Eastman Kodak Company
CASIO Computer Co.Ltd.
TomTom International B.V.
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Some highlights of the report
In terms of revenue, the high definition category dominated the global action camera market in 2020, and it is expected to continue to do so throughout the forecast period. The High Definition Action Camera is a portable and compact camera that offers wide-angle lenses and allows users to capture images and movies in the desired quality. Since its introduction in the market, this domain has seen a huge growth in popularity.
In terms of revenue, the offline segment dominated the global action camera market in 2020, and it is expected to continue to do so throughout the forecast period. Indeed, the sellers offer good after-sales services at a reasonable price. Moreover, the high rate of customer retention in offline channels is driving the expansion of this market. However, due to the increasing use of the Internet and e-commerce sites for action camera purchases, the online segment is expected to accelerate throughout the projection period. . Internet stores offer substantial discounts, easy brand comparison, simple return policies, and flexible payment choices.
In terms of region, the North American action camera market was the largest in the world in 2020. This is due to the growing popularity of recreational and adventurous activities among young people, such as skydiving, bungee jumping and scuba diving, as well as more discretionary cash. The demand for action cameras in the region is strongly driven by people’s desire to record movies and take photos so they can share them on social media.
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The report studies the impact of the COVID-19 pandemic on the Action Camera market. The report offers valuable insights into market size, market share, sales channel and distribution network, market segmentation, demands, trends and growth prospects. The report also studies market growth on a global and regional scale.
Scope of the Global Action Cameras Market Report:
The report makes an accurate estimation of the growth prospects of various market segments by studying the current market scenario, past performance, supply and demand ratio, production, consumption, sales, and generation of revenues of major players in the coming years. The market segmentation provides a 360° view of the Action Cameras market industry which proves beneficial for the readers interested in this sector.
Global Action Camera Market Research Objectives:
To provide an in-depth understanding of the action camera market industry.
Highlight the critical data of each segment at an extensive level.
To determine the key success factors in different segments of the action camera market industry.
To highlight trends in specific sectors.
Provide an overview of key segments.
To perform economic analysis, construct quantitative and financial models of the global Fiber Optic industry and individual segments.
To project the future performance of the worldwide Fiber Optics industry and identify imperatives.
Identify the risks of investing in particular segments and suggest appropriate strategies to mitigate the risks.
Investigate what has held back the fiber optic industry during the pandemic and the forces driving up the global action camera market post-pandemic.
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For the purposes of this report, Emergen Research has segmented the global action camera market based on product type, resolution, application, and region:
Product Type Outlook (Revenue, USD Million; 2018-2028)
Periscope and 360°
Resolution Outlook (Revenue, USD Million; 2018-2028)
Full high definition
Application Outlook (Revenue, USD Million; 2018-2028)
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The regional analysis covers:
North America (USA, Canada)
Europe (UK, Italy, Germany, France, Rest of EU)
Asia-Pacific (India, Japan, China, South Korea, Australia, rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, Rest of MEA)
What are the key insights extracted from the report?
Detailed information about the estimated factors affecting the market growth and market share over the forecast period are presented in the report.
The report presents the current scenario and future growth prospects of the market across various geographical regions.
The analysis of the competitive landscape in the market along with the qualitative and quantitative information is delivered.
SWOT analysis is conducted with Porter’s Five Force analysis.
The in-depth analysis provides an overview of the market, highlighting the growth rate and the opportunities offered by the business.
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